What is Digital Marketing?

Hello, everyone.

This is Muhammad Hasnain from Pakistan I welcome you all to this interesting session on What is Digital Marketing. Over the past few decades, marketing has had to keep up and content with leaps in technology and our relationship to it ever since. In today's world where the internet is entwined with everything we do, the importance of digital marketing has become very clear It has also become an integral part of what business means to its customers. So this video will help you learn about digital marketing on the whole but before we get started, let's take a quick look at the agenda for today's topic. So first of all, I'll be talking about the evolution of digital marketing in this topic will under how digital marketing came into existence. What is the history behind it? And what was the Major Impact it had so once you're clear with the evolution of digital marketing will move ahead and take a look at what exactly is digital marketing in this topic You'll understand the definition of digital marketing followed by which you'll also understand. What are the mediums through which you can achieve a digital marketing next up we have why do we need a digital marketing? So in this topic you'll understand why exactly digital marketing is required next up. We have the scope of digital marketing as you all know. No scope of any technology or any programming language is very much important. So we'll be discussing about it scope and we'll take a look at the different types where you'll be understanding about SEO content marketing paid marketing and many more. So once you clear with the types will move ahead and take a look at the challenges that you'll be facing while working on digital marketing. So I hope the agenda was clear to you guys. So let's get started in this world where we have more than hundred million people who use social media on a regular basis are expected to be at least familiar with the core topics. digital content on a daily basis the like for example in the beginning we would read all the news But this was just the beginning the Lesser.Did they know that digital marketing would create a revolutionary

in the field of marketing as a number of users increase the landscape evolved from email to search engines like Archie Yahoo,Google eCommerce sites,

like Amazon eBay and many more and also the better starting point for the history of digital marketing was in the year 1990.This was when the term digital marketing was first Just

in the launch of Archie first search engine.Now.What is Archie Archie is a tool for indexing FTP activities allowing people to find specific files.

Most of you might not know that Archie is a very first internet search engine.This is when the digital marketing term was first used then in the year 1993 the first

clickable web advertisement Banner was released.So this is also another added weighing for all marketing followed by which in the year 1994 Yahoo was launched

which was the first e-commerce transaction over net market and also in the year 1996 smaller search engines like hot pot and Alexa were released next in the year.1998.Yahoo!

Launches Yahoo!Web search.So in this case digital marketing has already been grown to one extent and this was also the birth of Google Microsoft.Also launched MSN.

Also in the year 2001 the first mobile marketing campaign took place next in the year.2003 WordPress was released.I think most of you know how WordPress Works any of the content creators would know

how a word press is used and also in the year 2000 for Gmail Facebook and Google goes life.These are the Milestones which digital marketing has achieved 2005.You have YouTube being launched

and in the year 2006 it was launched But ever since we've got smart phones,we've got tablets everything is bound to the online activity.So very soon the traditional Getting platforms will disappear

by replacing it with a digital Market,which will completely take over the industry.There are so many advantages which you cannot even count guys.Now if we talk about the history or the evolution

behind the growth of digital marketing,this was first used in the early 1970s where a programmer called Ray Tomlinson sent the first email and through this it was established

that you can communicate using machines.But this was just the beginning the Lesser.Did they know that digital marketing would create a revolutionaryin the field of marketing

as a number of users increase the landscape evolved from email to search engines like Archie Yahoo,Google eCommerce sites,like Amazon eBay and many more

and also the better starting point for the history of digital marketing was in the year 1990.This was when the term digital marketing was first Just in the launch of Archie first search engine.

Now.What is Archie Archie is a tool for indexing FTP activities allowing people to find specific files.Most of you might not know that Archie is a very first internet search engine.

This is when the digital marketing term was first used then in the year 1993 the first clickable web advertisement Banner was released.So this is also another added weighing for all marketing

followed by which in the year 1994 Yahoo was launched which was the first e-commerce transaction over net market and also in the year 1996 smaller search engines like hot pot and Alexa were released next in the year.

1998.Yahoo!Launches Yahoo!

So with this we come to the end of this discussion on what is digital marketing.

I hope you guys are clear with everything that has been discussed in this session.And also if you have any queries related to any of the topics,feel free to reach out to us,

So that's it from my end guys.Thank you and happy learning.I hope you have enjoyed listening to this artical.

Thanks to all.Happy learning.